Nature Fresh Farms Earns Prestigious PAC Global Awards

Nature Fresh’s Consumer-Led Strategy Redefines Brand-Led Fresh Produce

Leamington, ON — February 18, 2026

Nature Fresh Farms has earned eight PAC Global Awards over the past three years, including a 2026 Best-in-Class award for its Taste Good, Feel Good™ rebrand and an Award of Distinction for Snack Happy™.

The recognition reflects more than standout design. It signals a deliberate transformation underway at Nature Fresh Farms –one that places the consumer at the center of how fresh produce brands are built, activated, and scaled with retail partners.

“In fresh, we’ve traditionally led with supply,” said Amanda Armstrong, Vice President, Product & Brand Strategy. “Today, we’re leading with how people actually live, eat, and shop. That shift changes everything from packaging and portfolio architecture to retail execution.”

Taste Good, Feel Good™ modernized Nature Fresh Farms’ everyday essentials portfolio with clean, confident design and transparent packaging that simplifies shopper choice and reinforces consistent quality. Snack Happy™ introduced a fresh-forward snacking platform designed to extend produce into occasions traditionally dominated by center-store brands.

Together, these initiatives represent a broader commitment: building brands that elevate the role of fresh produce in real life.

Nature Fresh Farms’ greenhouse-grown precision provides the operational foundation for that ambition, delivering dependable quality year-round and enabling retailers to execute with confidence. By pairing supply strength with disciplined brand architecture and targeted activation, the company is creating clearer navigation for shoppers and new pathways for category growth.

“For our retail partners, this is about far more than packaging,” said Josianne Legare, SVP, North American Sales & Strategic Growth. “It’s about building brands that create engagement at shelf, support premium trade-up, and drive incremental growth across the category. Fresh can lead when it shows up with
clarity, confidence, and commercial discipline.”